Simons Shoes in Brookline and Israeli footwear company Naot donated 100 pairs of new shoes on June 28 to Rosie’s Place – the first women’s shelter founded in the United States. Rosie’s Place assists with getting women “back on their feet” – so what a perfect fit.

Rosie’s Place provides a “safe and nurturing environment that helps poor and homeless women maintain their dignity, seek opportunity, and find security in their lives.” To kick-off summer, Simons held a two-day event to help donate new shoes to women in need through a “Try One Give One – Buy One Give Two” promotion. (Simons and Naot donated one pair of shoes to Rosie’s Place each time shoppers tried on Naot shoes or sandals, and two pairs for every purchase.)

“I couldn’t be more pleased with the number of women we have been able to help,” said Mike Kerstein, owner of Simons Shoes. “The generous support of Naot is wonderful. We are excited and extremely honored to be making a difference.”

Founded in 1892, Simons Shoes is Boston’s oldest shoe store. The store’s 124 years of experience – along with the expertise, knowledge and customer service of their staff – has made Simons a Brookline institution. Naot is a shoe company based in Israel.  When the members of Kibbutz Naot Mordechai founded the kibbutz shoe factory in 1942, it was a one room workshop.  Now, 50 years later, Naot shoes are worn all over the world. As Israel’s leading manufacturer and exporter of shoes, each shoe is handmade with the finest and highest quality raw materials combined with superior standards of advanced design.